Once upon a time, there was a young boy whose mouth often bore telltale chocolate smudges. Meet Max. On 27 September 2009, the boy’s father made a family dream come true, simultaneously marking his own father’s birthday. That day saw the opening of Max Chocolatier in Lucerne, in the heart of Switzerland. Mixing a passion for chocolate with a pantry full of natural ingredients, a team of four chocolate-making magicians and a file of secret recipes, Max Chocolatier set about turning sweet treats into heart-melting experiences.